From Concept to Consumer: How to Turn Ideas Into Money by Baker Phil

Author:Baker, Phil
Language: eng
Format: epub
Published: 2014-06-27T00:17:11.706000+00:00

Managing the Relationship

It’s important to closely manage the relationship using your own employees or consultants to work closely with the manufacturer. This individual should have the project management skills needed to drive the development activities and schedule and to provide frequent and clear communications among all the team members and the Asian manufacturer. That means frequent visits to Asia as often as every four to six weeks. Trying to do it from afar, known as “keyhole management,” rarely works. Each customer is competing for resources from your manufacturer, and it’s all but impossible to succeed without frequent visits.

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